The iconic American brand has just found its new home in a spacious and modern showroom located in Pailles.
This upgraded space is now fully equipped to house the complete range of Ford models. Notably, a dedicated section has been ingeniously crafted to spotlight high-performance vehicles like the Ford Mustang and the Ford Ranger Raptor. The curtain was raised on this innovative showroom by Axess, a subsidiary of the ENL Group and the authorized local Ford dealer, on the 27th of July 2023.
Our aim has always been to provide our customers, and the general public, with a comprehensive experience of what the brand can offer. It is with this very perspective that our teams have wholeheartedly dedicated themselves to this project. This showroom has been thoughtfully designed, incorporating different spaces to welcome discerning clientele and introduce them to the complete range of offerings. Every effort has been made to cater to a wide audience through a rich and diverse selection, capable of addressing all needs and desires, says Daryl Dabeesing, Brand Manager of Ford at Axess.
What will undoubtedly catch the visitors' attention is the dedicated section highlighting the Ford Performance range.
What will undoubtedly catch the visitors' attention is the dedicated section highlighting the Ford Performance range. Your attention will be captivated by these vehicles crafted by the brand's sporting division. Car enthusiasts will get an up-close look at the latest-generation engines and innovative technologies that equip these sports models, which seamlessly blend driving pleasure, performance, and safety.
In addition to the displayed cars and pickups, visitors will have the chance to delve into a world of more. This space not only displays Ford's diverse lineup but also invites you to explore a realm of accessories and branded merchandise. A specially curated section awaits, where enthusiasts can infuse their own flair into their vehicles, transforming them into unique expressions of style and individuality.
The inauguration of this showroom is also an opportunity for the brand to renew its community commitment through the Ford Drive 4 UR Community project. Launched in 2022 by Axess, this initiative has successfully raised Rs 369,000 through two events that brought together over a hundred Ford vehicle owners. These funds have been utilized to support the After-School Support Program in Pailles. This NGO, established with the support of the ENL Foundation, has been able to redesign a space that caters to children aged 3 to 14 after school hours.
